REHMAN SANDHU

PERFORMANCE MARKETER · META + TIKTOK

● PERFORMANCE MARKETER · META + TIKTOK ADS

Turning Ad Spend Into Scalable Revenue.

I help eCommerce brands turn paid media into profitable growth through data-driven media buying, creative testing and relentless campaign optimization.

▣Looking to hire me?Download my CV ↓

META ADSTIKTOK ADSCREATIVE STRATEGYECOMMERCE GROWTH

Rehman Sandhu performance marketer with eCommerce growth metrics

TRACK RECORD

Numbers backed by execution.

Five years of hands-on paid social experience focused on measurable eCommerce growth.

EXPERIENCE

5+ Years

Performance marketing across paid social and eCommerce growth.

MEDIA MANAGED

$1M+

Approx. paid media spend managed across accounts and brands.

REVENUE IMPACT

$10M+

Approx. attributed revenue generated across managed campaigns.

ABOUT

Performance marketing built around business outcomes.

I’m Rehman Sandhu, a performance marketer focused on turning clicks into profitable growth. My work sits at the intersection of media buying, creative strategy, testing and campaign optimization.

I’m especially focused on Meta Ads and TikTok Ads for eCommerce brands—building systems that make acquisition more measurable, scalable and commercially useful.

CORE EXPERTISE

Where I create leverage.

Media Buying

Campaign structure, budget allocation, audience strategy and scalable paid social execution.

Campaign Optimization

Daily decision-making around CPA, ROAS, spend efficiency, creative fatigue and scaling.

Creative Testing

Structured testing of hooks, formats, offers and angles to find repeatable winning concepts.

Meta Ads

Full-funnel account management for eCommerce acquisition, retargeting and growth.

TikTok Ads

Creative-first paid acquisition with rapid testing and performance feedback loops.

eCommerce Growth

Connecting platform metrics to delivery, contribution margin and real business performance.

EDUCATION + THOUGHT LEADERSHIP

I don’t just run ads. I teach founders what actually blocks growth.

My content is built around the real mistakes eCommerce owners make when trying to scale — so they can make better decisions before wasting budget.

Educational content for eCommerce founders
Meta Ads · Shopify Growth · Creative Strategy · Scaling

Chasing ROAS without checking profit

A 3x ROAS can still lose money after product cost, returns, shipping, COD leakage and discounts.

Scaling before the creative is proven

Increasing budget doesn’t fix a weak angle. The creative has to earn scale first.

Treating Meta as the whole business

Platform metrics matter, but store revenue, cash flow, contribution margin and repeat purchase matter more.

Testing without a clear hypothesis

Random creatives create random learning. Every test should answer one specific question.

Ignoring tracking quality

Bad signals lead to bad decisions. Clean pixel, CAPI and store-level reporting are part of performance.

Relying on one winning ad

A scalable account needs a repeatable creative system — not one ad that eventually burns out.

Follow the ideas behind the campaigns.

Practical breakdowns on Meta Ads, Shopify growth, creative strategy, ROAS, scaling and the mistakes that cost eCommerce brands money.

PROCESS

How I turn spend into scalable growth.

A simple operating system: understand the economics, improve the creative signal, test with discipline, then scale what proves itself.

Audit & Research

Tracking, account structure, offer, economics and past performance.

Creative Strategy

Build testable hooks, angles and formats from customer and performance signals.

Launch & Learn

Run controlled tests with clear budgets, variables and decision rules.

Optimize & Scale

Shift spend into proven winners while protecting CPA, ROAS and contribution.

META ADS PERFORMANCE PROOF

5.47x ROAS on Rs 360K+ spend.

Apr 19 – Oct 5, 2026 · 313 website purchases · Rs 360,674.94 spend · Rs 1,974,437.20 purchase conversion value · Rs 1,152.32 cost per purchase · 621,036 impressions · 344,650 reach.

Direct Meta Ads Manager proof. These figures are shown exactly as reported in the uploaded account screenshot.

313

PURCHASES

Rs 360.7K

SPEND

Rs 1.97M

PURCHASE VALUE

Rs 1,152

COST / PURCHASE

SHOPIFY GROWTH CASE STUDY

From 0 to Rs 5.36M+ in Shopify sales.

Apr 19 – Oct 5, 2026 · Built the store’s growth engine from the ground up, then scaled acquisition through performance marketing, creative testing and consistent conversion optimization.

Store-level Shopify Analytics proof shown below. The “from 0” growth journey reflects the account context; the dashboard provides the verified store performance figures.

Rs 5.36M

TOTAL SALES

2,028

ORDERS

Rs 5,046

AVERAGE ORDER VALUE

1.08%

CONVERSION RATE

THE GROWTH STORY

Built from the ground up.

The focus was not just driving traffic. I built a repeatable acquisition system around campaign structure, creative testing, offer feedback and store-level conversion data.

What I focused on:

• Paid social acquisition and budget allocation
• Creative angles, hooks and iterative testing
• Conversion-quality monitoring
• AOV and order-volume growth
• Scaling based on profitable signals

1,622 orders fulfilled · 7.4% returning customer rate

Outcome: a structured eCommerce growth system that took the store from zero-stage execution to more than Rs 5.36M in total sales, while building order volume, conversion data and a stronger base for continued scaling.

SELECTED WORK

Proof over promises.

Verified Shopify Analytics snapshots from eCommerce stores I’ve worked on. These results show store-level revenue, orders and conversion performance; direct Meta/TikTok attribution is presented separately when ad-platform proof is available.

CASE STUDY 01 · SHOPIFY ANALYTICS

Scaling Monthly Store Revenue to $60K+

Result: $60,016.48 total sales · 1.05K orders · 3.17% conversion rate · +1.5K% total sales vs comparison.

Store-level Shopify performance proof. Direct paid-media attribution is shown separately with ad-platform reporting.

CASE STUDY 02 · SHOPIFY ANALYTICS

£132K+ Revenue in 30 Days

Result: £132,257.53 total sales from Jan 8–Feb 7, 2026.

This is store-level Shopify revenue proof; direct Meta/TikTok attribution will be supported by platform screenshots.

CASE STUDY 03 · SHOPIFY ANALYTICS

$176.9K Multi-Month Store Revenue

Result: $176,856.75 total sales · $156.4K gross sales · 55.27% returning customer rate · 2,345 orders fulfilled.

Period shown in Shopify Analytics: Jan 1–Jul 15, 2026.

MORE STORE RESULTS

Additional eCommerce performance proof.

FAQ

Questions, answered.

What exactly do you do?

I help eCommerce brands grow through Meta Ads, TikTok Ads, creative testing, campaign optimization, and performance strategy. The goal is to turn paid media into profitable, scalable revenue.

How soon can I expect results?

It depends on the account, offer, tracking and creative quality. I usually use the first 1–2 weeks for audit, setup and structured testing, then optimize around the signals that show the strongest business impact.

What do I need to have before we start?

Access to your ad accounts and website/store, reliable tracking, a clear offer, available creative assets or raw content, and a realistic media budget. If something is missing, I can help identify what needs to be fixed first.

Do you only work with big brands?

No. I work with growing and established eCommerce brands. What matters most is a strong product, clear business goals, enough budget to test properly, and a willingness to improve the offer and creative.

What makes you different from an agency?

My approach is hands-on and performance focused. I stay close to the numbers, creative testing and day-to-day optimization instead of adding layers of account management between strategy and execution.

How do we get started?

We start with a short conversation about your goals, current performance and challenges. I review the opportunity, outline the highest-impact next steps, and then we decide whether it makes sense to work together.

● FREE 30-MINUTE PERFORMANCE GROWTH CALL

Book your free 30-minute
assessment call

Let’s look at your current paid media setup, identify the biggest opportunities, and map out the next steps I’d take to improve performance and scale.

✓ Completely free — no commitment

✓ Honest audit of your ads, creative and funnel

✓ Walk away with clear, practical next steps

30 MINUTES · ZOOM OR GOOGLE MEET · NO COMMITMENT

✉ sandhurehman43@gmail.com

LinkedIn · /in/rehmansandhu42

LET’S WORK TOGETHER

Looking for a performance marketer who thinks beyond platform ROAS?

Available for performance marketing opportunities, consulting and eCommerce growth collaborations.